Maybelline’s Viral Mascara Ad Explained by Marketing Team
An innovative new Maybelline mascara advert has caused quite a stir on social media after videos were posted showing a Tube train and a bus being painted with mascara. These videos, which have now gone viral, have left many people wondering how such an impressive illusion was created. Luckily, a member of Maybelline UK’s marketing team has come forward to explain the behind-the-scenes process.
Lauren Chapman, a member of the Maybelline marketing team, revealed in a TikTok video that a few months ago, she and her manager stumbled upon a really cool artist on Instagram named Ian Padgham, also known as @origiful. Ian had been sharing his CGI videos on his TikTok account, which featured surreal and imaginative content. Impressed by his work, the Maybelline team reached out to him to collaborate on a similar project for their mascara advertisement.
After some discussions and brainstorming, Ian flew over to London to shoot the final product. According to Lauren, Ian is a creative genius who came up with the brilliant idea of placing giant eyelashes on public transport. The result was a visually stunning advert that deceived viewers into believing that the Tube and bus were being adorned with mascara.
When the advert was first posted, Lauren admitted to feeling unsure about how it would be received. She even feared that it might be considered too peculiar. However, much to her surprise, the advert quickly gained popularity and has amassed over 20,000 likes on Maybelline’s TikTok page. It has also been shared and stitched by many users, further amplifying its reach.
One TikTok user named timmy, who superimposed himself over the original advert, expressed his admiration for the creativity displayed, stating, This ad is so good, I literally can’t stop watching it. Whoever made it literally needs the biggest raise of all time.
The success of Maybelline’s viral mascara ad shows the power of creative thinking and the impact of social media in amplifying a brand’s message. By leveraging the talent of CGI artist Ian Padgham, Maybelline was able to create an advert that truly captivated audiences.
As the world becomes increasingly digital and technology continues to advance, we can expect to see more innovative and mind-bending advertisements like Maybelline’s viral mascara ad. It demonstrates that by embracing the possibilities of artificial intelligence and collaborating with talented creators, brands can create engaging and memorable content that captures the public’s attention.
If you haven’t seen the advert yet, be sure to check it out on Maybelline’s TikTok page. Prepare to be amazed by the incredible illusion of public transport being beautified with mascara. Maybelline has truly pushed the boundaries of creativity with this campaign, and it’s no wonder that it has become a viral sensation.
