Novak Djokovic Tops List of Wimbledon’s Most Influential Tennis Stars, Earning $69,458 per Instagram Post
Novak Djokovic, the reigning men’s singles Wimbledon champion, has emerged as the most influential tennis player at this year’s tournament, according to a recent analysis. The research, conducted by CasinoAlpha.co.nz, used an Instagram pricing calculator to determine the potential earnings of players from sponsored posts on the platform.
With an impressive following of 13 million on Instagram, Djokovic could potentially earn a staggering $69,458 per sponsored post. His engagement rate stands at 2.7%, further solidifying his influence among fans and sponsors. Djokovic’s popularity has been built over the years, thanks to his seven Wimbledon titles and a remarkable total of 94 single titles won throughout his tennis career across various competitions.
Taking second place on the list is Nick Kyrgios, who could earn up to $28,824 for each sponsored post. Despite not yet winning Wimbledon, Kyrgios is seen as a strong contender for the tournament in 2023. With 4.1 million followers on Instagram and an engagement rate of 3.7%, Kyrgios commands a significant presence on social media.
Andy Murray, a two-time Wimbledon champion, secures the third spot, potentially earning $16,253 per sponsored Instagram post. With 2 million followers and an impressive engagement rate of 6.1%, Murray’s fanbase continues to grow as he aims for a third Wimbledon victory.
Stefanos Tsitsipas ranks fourth on the list, with the potential to earn up to $15,491 per sponsored post. Currently residing in Monte Carlo, Tsitsipas boasts a substantial following of 1.8 million on Instagram, accompanied by an engagement rate of 3.3%.
Matteo Berrettini takes the fifth spot, with his 1.6 million followers and a strong engagement rate of 7.1% potentially earning him $14,094 for each sponsored post.
In an exciting development, Iga Swiatek emerges as the sixth most influential tennis player at this year’s Wimbledon and the most influential female player. With 1.3 million followers and an impressive engagement rate of 9%, Swiatek’s social media presence could potentially earn her up to $11,809 per sponsored Instagram post.
By leveraging their popularity on social media platforms like Instagram, these tennis stars not only amplify their personal brand but also open up a new revenue stream outside of the traditional tournaments and endorsements. The findings underline the significant influence that Wimbledon, as one of the most prestigious tennis events, holds in enhancing a player’s marketability and social media presence.
As the Wimbledon tournament progresses, fans eagerly anticipate thrilling matches and exceptional performances from these influential tennis stars. The combination of their on-court achievements and social media presence continues to captivate audiences worldwide, solidifying their position as not only champions on the court but also influential figures in the digital realm.
