It is time for a national club rugby competition in Australia, according to recent analysis that showcases which teams have the biggest following on social media platforms like Facebook and Instagram. While Super Rugby has long been a mainstay of the rugby scene, crowds have been down in recent years, with lackluster performances and dwindling fan engagement. Meanwhile, a national club rugby competition could provide numerous benefits, including nurturing amateur talent, broadening the appeal of the game, and creating local rivalries – all while giving Super Rugby teams more opportunity to scout top-tier talent.
While club rugby has always been a mainstay of the game in Australia, recent financial instability has taken a toll on some of the top teams. However, a new national club rugby competition could provide a valuable new outlet for rugby fans and players alike. Moreover, social media data analysis suggests that some unexpected teams may be well-positioned to capitalize on such a competition. For example, despite financial difficulties, the Eastwood Rugby Club – based in the Sydney suburb of the same name – has topped the charts in terms of social media followers.
If a national club rugby competition is indeed in the works, it remains to be seen which teams will ultimately participate. However, the recent data analysis provides valuable insights into which clubs boast the strongest followings, and could serve as a useful guide for organizers interested in maximizing fan engagement. While there is still much to be done in terms of planning and outreach, the time may be ripe for a new era of Australian rugby – one that is more rooted in local rivalries, club loyalty, and community engagement.
