Hailey Bieber, the 26-year-old founder of Rhode Beauty, has once again captivated social media with her latest makeup trend, the ‘strawberry makeup look.’ Fans and beauty enthusiasts alike are buzzing about her flushed and freckled cheeks, as they scramble to recreate the radiant and rosy style she effortlessly pulls off.
It’s not the first time Bieber’s beauty choices have caused a frenzy online. Two years ago, she showcased her glazed donut nails, and they continue to dominate TikTok feeds. However, the strawberry makeup look is quickly gaining popularity and may soon overshadow the frosted trend.
Bieber has been flaunting the glamorous style in an array of selfies and has graciously provided her fans with a step-by-step tutorial on how to achieve it. This has caused an influx of Gen Z users to flock to the video-sharing platform to try their hand at this season’s go-to makeup look.
In her viral tutorial video, which has garnered over 8.7 million views, Bieber starts by prepping her face with Rhode’s Beauty Glazing Milk and Peptide Glazing fluid. She then brushes her brows, applies concealer under her eyes and on problem spots, and generously sweeps bronzer across her cheekbones.
To achieve a sun-kissed glow, she uses Tom Ford’s Shade and Illuminate Contour Duo. After brushing up her brows and blending the cream bronzer, she adds a touch of concealer before moving on to two mystery cream blushes, teasing that she will soon be releasing her own line.
Bieber expertly blends the cream blushes onto her cheeks using her fingers. She then applies bronzer to her eyelids and cheekbones, adds a subtle cat-eye, and completes the look with faux freckles using a freckle pen.
To perfect her pout, she uses a light pink lip liner, mixes the same two cream blushes, and adds a clear gloss for a glossy lip finish.
The strawberry makeup trend has quickly taken off, with thousands of social media users recreating the look and sharing their own versions online. The hashtag #strawberrymakeup has already amassed over 3.6 billion views, making it one of this summer’s hottest beauty trends.
Makeup influencers, such as Jennie Dimova, have jumped on the bandwagon, using similar products to recreate the glamorous look. Many enthusiasts have also paired the strawberry makeup style with the popular coastal cowgirl fashion trend.
As for predictions, Tara Sigari, a makeup expert, believes that the strawberry makeup look will be the most popular beauty trend of the season. Social media users have also hailed it as the perfect vacation makeup.
Hailey Bieber continues to prove herself as a trendsetter in the beauty industry. Her strawberry makeup look has set social media abuzz, inspiring countless individuals to add a touch of rosy radiance to their daily routines. With its effortless and glowing appeal, this trend is undoubtedly here to stay.
