CBS Storms Into Weather Coverage With Hire of News Veteran Wendy Fisher
CBS is forecasting that viewer interest in the ins and outs of national weather is about to gain new wind.
Wendy Fisher, a longtime senior executive at a major news organization, has been named to lead a newly formed national weather-news operation that will work with both national and local news programs.
This is a significant team effort, as Weather coverage plays a role in virtually every program produced by CBS News, said a CBS executive. This team will work in conjunction with the Stations’ weather teams and storytellers, to serve every newsroom, across every time zone. Ultimately, this will become the CBS Weather Network.
Environmental topics are taking on new importance as the global environment changes due to rising temperatures, with effects that have become hard to ignore and weather patterns more erratic. Several media companies have tried to focus their attention on such topics.
With extreme weather events becoming worse and more frequent, having best-in-class weather and climate coverage is more important now than ever, a CBS executive emphasized.
Weather has often served as a key element in programming, and Fisher’s extensive experience in news coverage makes her a valuable addition to CBS. She has managed coverage of major events including the war in Ukraine, mass shootings, natural disasters, and more.
Fisher’s expertise and leadership are expected to elevate CBS’ weather coverage to new heights, bringing in-depth analysis and accurate reporting to audiences across the nation.
The move signifies CBS’ commitment to providing top-notch weather coverage in an era where the impact of climate change is increasingly evident. Viewers can expect a high level of professionalism and accuracy with Fisher at the helm of CBS’ weather team.
As CBS sets its sights on enhancing its weather coverage, Wendy Fisher’s appointment marks a significant step towards delivering informative and trustworthy news to audiences nationwide.
