Elon Musk has made a major move toward transforming Twitter into an all-encompassing app known as X. This comes as no surprise to industry experts who have been following Musk’s ventures, as they anticipated that he would turn Twitter into a super app. The revamped Twitter, now referred to as X, will feature numerous new capabilities driven by AI, according to CEO Linda Yaccarino.
Musk, who recently acquired Twitter, announced on Sunday that X dot com now directs users to Twitter dot com. He tweeted that the interim X logo would be unveiled later in the day. Musk has long expressed his desire to create a comprehensive app that combines the functionalities of social media and payment apps, similar to China’s WeChat, which is owned by Tencent.
WeChat, a vital component of Chinese society, boasts over 1 billion users who rely on it for a wide range of tasks, including social media, messaging, food ordering, and cab payments. Its reputation as the app for everything demonstrates its significance.
Musk’s acquisition of Twitter, which sparked controversy, served as a catalyst for his vision of creating X, an all-in-one app he envisions as the everything app. As CEO Yaccarino revealed, X’s unlimited interactivity will be powered by AI and it will connect us all in ways we’re just beginning to imagine.
Based on Yaccarino’s tweets and rumors about features being developed by top Twitter engineers, here are some of the features we can expect from Elon Musk’s X super app:
1. Emphasis on audio and video content: Twitter will transition from its largely text-based format to focus more on audio, video, and photographic content. While text will still be supported, creators will be encouraged to supplement it with visuals.
2. Integration with food ordering and cab booking apps: Taking inspiration from WeChat, Musk’s X app is likely to incorporate popular features such as social messaging, food ordering, and booking transportation.
3. E-commerce platform or online marketplace: Twitter’s current online shopping platform is rudimentary at best. However, with the introduction of X, it is expected to become more robust and potentially pose a threat to Amazon’s e-commerce dominance.
4. UPI-like payment and banking system: X will prioritize payments and banking, as evidenced by Musk’s statements about the need for an in-house payment system and his plans to establish an online bank within the Twitter ecosystem.
5. A potential dating platform: Twitter has already announced that verified companies can post job vacancies, similar to LinkedIn. Given Musk’s inclination to explore various possibilities, it wouldn’t be surprising if a dating feature is added to X, considering the potential for social media platforms to facilitate connections.
Elon Musk’s ambitious plans to transform Twitter into an all-encompassing app are steadily materializing with the rebranding and potential features of X. As Twitter evolves into a platform that offers social media, messaging, payments, e-commerce, and more, its future under Musk’s leadership holds significant promise. Only time will tell how successful X will become and if it will truly live up to Musk’s vision of an app that does it all.
