Collaborative Action Needed to Overcome Challenges Faced by Tea Producers in Assam, India

The Tea Association of India, representing tea producers in Assam and West Bengal, has called for collective action to overcome industry challenges. The association is worried about the harmful effects of climate change and the sluggish domestic and international markets. The current season’s tea industry in Assam and West Bengal was hit by puzzling weather patterns, extreme temperatures, and insufficient rainfall leading to a substantial drop in the quantity and quality of tea production. Moreover, there is an oversupply of tea in the global market, and consumers’ preferences are shifting, causing weakened tea demand from Assam and North Bengal. The Tea Association of India believes that to tackle these challenges, all stakeholders, including tea exporters, industry leaders, retailers, government bodies, and experts must come together and collaborate on finding innovative solutions. They insist on prioritizing sustainable practices, diversification of markets, and the development of adaptive strategies to overcome these obstacles. The Tea Association promises to engage with government authorities, industry partners, and other stakeholders to address these issues at hand. They call upon the respective state governments, policymakers, market participants, and consumers to work together in supporting the tea industry during these challenging times.