Twitter has unveiled a new ‘X’ logo, sparking speculation about the platform’s plans for rebranding. The blue bird logo that has been synonymous with Twitter has now been replaced by the ‘X’ logo across Android and iOS devices. This change comes after Elon Musk, the owner of Twitter, hinted at the platform’s rebranding with a series of tweets. Musk stated that soon we shall bid adieu to the Twitter brand and, gradually, all the birds.
The transition to the ‘X’ logo has been evident not only on the app but also on the web version of Twitter. The Twitter blue bird has been replaced by the ‘X’ logo, and even the iconic ‘Twitter’ vertical sign at the company’s headquarters has seen letters being removed. Additionally, the headquarters displayed a massive ‘X’ logo that emitted bright lights throughout the night, further fueling speculation about the rebranding.
Furthermore, Twitter briefly changed its Tweet button to ‘Post’ on its web version, giving credence to the belief that all traces of the blue bird and its associated Twitter account will disappear in the near future. A screenshot of the new ‘Post’ button was shared by a user, adding more intrigue to the anticipation surrounding the rebranding.
Elon Musk clarified that the acquisition of Twitter by his company, X Corp, aims to ensure freedom of speech and accelerate the development of X, the everything app. Musk believes that the name ‘Twitter’ was appropriate when the platform was primarily used for short messages, similar to birds tweeting. However, as the platform has expanded to allow users to share videos and various types of content, the name no longer aligns with its capabilities.
On July 28, Musk shared a graph illustrating the platform’s growth, indicating that XCorp’s monthly users would reach a new high in 2023. This suggests that the rebranding is part of a larger strategy to propel Twitter’s growth and evolution.
The introduction of the ‘X’ logo and the potential rebranding plans have sparked a mixture of excitement and curiosity among Twitter users. As the platform moves towards a new identity, users will likely be eager to see the changes and innovations that this rebranding will bring.
Overall, Twitter’s decision to replace its long-standing blue bird logo with the ‘X’ logo has generated significant speculation and anticipation. Users are eagerly awaiting the platform’s new direction and features as it undergoes this transformation. Only time will tell what the future holds for Twitter and its users.
