Brighton, an idyllic city in Michigan, is facing challenges as the ongoing streetscape construction hampers local businesses. Foot traffic and revenue have taken a hit, prompting business owners to get creative in their efforts to draw people downtown. Events and offerings like the upcoming Save Our Shops pub crawl and live music event have been organized to improve the situation.
Two downtown businesses recently announced closures, directly attributing the streetscape construction as the cause. Total Cluster Fudge, a retail bakery, closed its doors due to the construction and plans to focus on wholesale orders for national retailers. Meanwhile, Ginopolis’ Bar-BQ Smokehouse announced their closure, at least until the completion of the construction, and possibly for good.
These closures have triggered criticism of downtown officials, particularly regarding the timing of the project following the COVID-19 pandemic. In response to the backlash, Brighton Downtown Development Authority Chair Tim Corrigan emphasized that the decision to proceed with the project was based on extensive public input and consultations with various stakeholders.
Officials expect the impact on downtown Brighton to diminish in mid-August when the currently closed portion of Main Street reopens to traffic. The entire project, which includes narrowing Main Street, widening sidewalks, enhancing Mill Pond Park, and other changes to the downtown streetscape, is scheduled for completion by November 1.
To mitigate the revenue loss faced by existing downtown stores, efforts are underway to support local businesses. The Pound Bar and Grill is set to host Save Our Shops, an event organized by the Women’s Council of Realtors Livingston. With live music, gift card giveaways, and a raffle, the event aims to attract more people to the downtown area.
Despite the challenges, some downtown businesses have adapted and recognized opportunities to pivot their strategies and better cater to the circumstances. Brenda Vidovic of the Women’s Council of Realtors Livingston stressed the need to take action and support struggling businesses rather than merely making donations.
Denise Murray, an economic development coordinator and marketing specialist for the city, expressed pride in Brighton’s efforts to market downtown businesses through various channels, including advertising, direct mailers, and social media promotions. These marketing initiatives, along with thinking outside the box, are seen as vital strategies to aid local businesses during this challenging period.
As Brighton navigates through the streetscape construction, officials remain hopeful that the long-term benefits, such as increased pedestrian safety, improved accessibility for people with disabilities, and better civic event accommodation, will outweigh the temporary inconveniences caused by the ongoing work. With the completion of the project on the horizon, the city anticipates a revitalized downtown area that will continue to thrive and attract visitors.
