Morocco Ranks Among Top 10 Most Sought-After Tourist Destinations in 2023
Popular travel magazine, Condé Nast Traveler, has revealed that Morocco has made it to the list of the top 10 most searched tourist destinations on Google this year, in a recent publication. The exclusive list was determined based on Google search data and highlights the countries that have captured the attention and curiosity of travelers worldwide.
Despite the devastating earthquake that struck Morocco on September 8th, the country has not only continued to welcome millions of tourists but has also invested in its tourism industry, which is a crucial sector of the domestic economy. Condé Nast Traveler acknowledged the resilience displayed by travelers and encouraged them to visit Morocco to contribute to its rapid recovery. The earthquake dealt a significant blow to the country’s tourism industry, which was already working on recovering from the impact of the COVID-19 pandemic.
Several institutions, organizations, and travel agencies have been promoting Morocco as a must-visit destination. The magazine described Morocco as a jewel box of colors and emphasized the diverse sights, sounds, history, and culture that it has to offer. Travelers were urged to explore the country and its abundant attractions.
On another note, Marrakech, one of the cities affected by the earthquake, has also emerged as one of the most searched cities on Google this year. The vibrant Moroccan city was described by Condé Nast Traveler as a colorful destination, perfect for getting lost in its labyrinthine streets and discovering hidden gems tucked away in peaceful corners. The city boasts renowned hotels and independent riads that provide a place for relaxation and refreshment.
Tourism plays a significant role in the Moroccan economy, contributing to its growth and development. In the first ten months of 2023, the sector generated revenue amounting to 88.4 billion dirhams ($8.7 billion), marking a 20 percent increase compared to the previous year, according to data from the Moroccan Bureau de Change. These figures have surpassed the revenues recorded in 2019, indicating a positive rebound for the tourism industry. Moreover, Morocco welcomed over 12.3 million tourist arrivals by the end of October, experiencing a remarkable growth rate of 39 percent compared to the previous year’s arrivals.
In conclusion, Morocco’s inclusion in the top 10 most sought-after tourist destinations of 2023 is a testament to its enduring appeal and captivating attractions. Despite the challenges faced by the country, its commitment to recovery and investment in tourism continue to attract travelers from around the world. With its rich history, diverse culture, and mesmerizing landscapes, Morocco remains a top choice for adventure-seekers and culture enthusiasts alike.
