Ahmedabad-based lifestyle and fashion accessory startup, Zouk, is gearing up for rapid growth with the launch of its flagship store in Mumbai. The company, founded by Disha Singh and Pradeep Krishnakumar, both alumni of the prestigious IIM Ahmedabad, is now focusing on expanding its offline presence through the opening of more brand outlets.
With its online presence already established, Zouk aims to complement its digital operations with a strong offline strategy. The company is keen to quickly open additional stores to cater to the growing demand for its products. Zouk specializes in offering a wide range of bags, wallets, and footwear.
Earlier this year, Zouk secured fresh capital through a funding round that raised USD 3 million. Stellaris Venture Partners led the investment, with participation from Sharrp Ventures, JJ Family Office, Deutsche Bank India CEO Dilip Khandelwal, Manoj Meena of Atomberg, and Vineeta Singh and Kaushik Mukherjee of Sugar Cosmetics.
Buoyed by its successful entry into the Mumbai market, Zouk is now eyeing international expansion. The company is keen to make inroads into the lucrative markets of the United States and Canada. With its focus on trendy and high-quality fashion accessories, Zouk believes it can appeal to consumers overseas.
Zouk’s decision to strengthen its offline presence comes at a time when traditional retail outlets are facing increasing competition from e-commerce giants. By adopting a dual strategy of online and offline operations, Zouk seeks to maximize its market penetration and reach a wider customer base.
The fashion accessory startup has built a reputation for its fashionable designs and commitment to sustainability. Zouk uses eco-friendly materials and processes to create its products, aligning with the growing consumer demand for sustainable fashion choices.
Zouk’s expansion plans align with the company’s long-term goals for substantial growth by the fiscal year 2024. With its offline stores supplementing its online operations, Zouk aims to provide a seamless shopping experience for customers and establish itself as a go-to brand for fashion accessories.
As Zouk embarks on this growth journey, it remains committed to maintaining the quality and craftsmanship that has become synonymous with its brand. The startup’s success story underscores the entrepreneurial spirit and innovation that drives the Indian startup ecosystem, offering consumers a vibrant and diverse range of homegrown fashion brands.
With its latest Mumbai store just the beginning, Zouk has set its sights on expansion and establishing a global presence. By combining their online and offline strategies, the founders of Zouk are poised to take their brand to new heights, while delivering trendy and sustainable fashion accessories to fashion-conscious consumers worldwide.
