ZoomInfo Technology Inc. Faces Lawsuit Over Unauthorized Use of Californians’ Personal Information
In a significant legal development, ZoomInfo Technology Inc. has been ordered to face a lawsuit filed against them for allegedly using the names, photos, and likenesses of Californians without authorization. The lawsuit claims that ZoomInfo illegally employed this personal information in its advertisements to promote subscriptions to its vast database. The US Court of Appeals for the Ninth Circuit rejected an appeal to dismiss the case, ruling that the speech involved in the advertisements was commercial in nature and not protected under California’s Anti-SLAPP law, which safeguards against lawsuits aimed at suppressing free speech.
When individuals use search engines or ZoomInfo’s platform to look for someone, the database would showcase teaser profiles offering limited information about the person of interest. It is these profiles that allegedly include unauthorized use of Californians’ personal information.
The decision by the three-judge panel on the Ninth Circuit underscores the importance of distinguishing between commercial speech and free speech in legal disputes. While protecting freedom of expression is vital, the court emphasized that commercial activities aimed at generating profits cannot shield themselves behind statutes designed to safeguard free speech rights.
ZoomInfo’s legal predicament highlights the ongoing need for companies to obtain appropriate consent and authorization when utilizing individuals’ personal information. As technology continues to advance, the collection and usage of personal data have become paramount concerns for individuals and regulatory bodies alike.
Industry experts suggest that this lawsuit will have broader implications for businesses operating in the digital domain and using personal information for commercial purposes. Compliance with data protection laws and adherence to best practices in acquiring consent from individuals must be regarded as crucial obligations for companies.
As legal proceedings unfold, it is important to note that this ruling does not signify a definitive stance on the matter. Different perspectives exist regarding the balance between personal privacy and legitimate commercial interests. Striking the right equilibrium will require further legal analysis and extensive discourse on how technology companies can navigate the landscape of personal data usage.
In conclusion, ZoomInfo Technology Inc. must face a lawsuit over allegations of unauthorized use of Californians’ personal information. The Ninth Circuit’s refusal to dismiss the case indicates that the speech involved in ZoomInfo’s advertisements was deemed commercial and not protected under California’s Anti-SLAPP law. Moving forward, this legal battle will likely shed light on the broader issues surrounding the privacy of personal information, prompting businesses to reevaluate their data usage practices in compliance with evolving regulations.
