India Yamaha Motor (IYM) Pvt. Ltd. has hit a significant milestone, with the announcement that the company has established 200 Blue Square showrooms across India. This achievement is indicative of the corporation’s unwavering commitment to creating a comprehensive 3S network unified under the Yamaha Blue theme, which will solidify the company’s presence in the Indian market.
Yamaha’s ‘Call of the Blue’ brand campaign, launched in 2018, proved to be a major success among the company’s customers nationwide. Building on this success, Yamaha introduced the concept of Blue Square outlets in 2019, which served as a prominent platform to showcase Yamaha’s premium positioning and diverse product range.
However, Yamaha’s Blue Square outlet provides more than just a retail space, as it is positioned to cater to every biking requirement of valued customers by providing a comprehensive solution. These showrooms are expertly designed to foster a deep connection with Yamaha’s Racing DNA, allowing customers to experience a profound sense of pride associated with the distinctly distinguished brand. Furthermore, the Blue Square outlets serve as a thriving hub for riders to engage with the exclusive Blue Streaks rider community, fostering interactions, and exhilarating rides with like-minded individuals who share a passion for Yamaha.
The Chairman of Yamaha Motor India Group of Companies, Mr. Eishin Chihana, speaking on the occasion of the milestone, praised the achievement, noting that Yamaha has achieved a remarkable feat under its ‘Call of the Blue’ brand campaign. He added that Yamaha has successfully inaugurated 200 Blue Square outlets, which embody the company’s commitment to providing unrivaled customer satisfaction and an extraordinary ownership experience while serving as a powerful testament to Yamaha’s rich racing legacy, deeply rooted in its DNA. Mr. Eishin went on to say that Yamaha aims to expand the number of Blue Square outlets further, ensuring every Yamaha customer receives an exceptional experience they rightly deserve from a world-renowned brand like Yamaha. The company plans to increase the count of the exclusive outlets to 300 by the end of 2023.
While Yamaha’s maxi-sports AEROX 155 scooter is exclusively sold through Blue Square, these premium outlets also showcase the updated 2023 motorcycle line-up equipped with Traction Control System (TCS). The lineup includes YZF-R15 V4 (155cc), YZF-R15S V3 (155cc), MT-15 V2 (155cc); FZS-Fi Version 4.0 (149cc), FZS-Fi Version 3.0 (149cc), FZ-Fi Version 3.0 (149cc), FZ-X (149cc), and scooters like Fascino 125 FI Hybrid (125cc), Ray ZR 125 FI Hybrid (125cc), Ray ZR Street Rally 125 FI Hybrid (125cc) which are based on Yamaha’s true hybrid technology and have higher fuel efficiency. The exclusive Blue Square outlets by Yamaha are present across India. In future, the company also plans to introduce its global product range, including the larger displacement bikes through these premium Blue Square outlets.
