XPENG Partners with ACCESS and Ludium Lab to Bring Cloud Gaming to In-Car Displays, Spain

XPENG Motors: Ludium Lab, Access, and XPENG present Europe’s first cloud gaming platform for in-car entertainment

BARCELONA, Spain and OBERHAUSEN, Germany and AMSTERDAM, Jan. 04, 2024 — ACCESS, Ludium Lab, and XPENG have joined forces to bring cloud gaming to in-car displays. The collaboration combines ACCESS IVI technology with Ludium Lab’s cloud gaming platform to provide an immersive gaming experience for XPENG customers.

The project introduces XPLAY, a white-labeled version of Ludium Lab’s SoraStream, via the Twine4Car app store platform from ACCESS. XPLAY offers users access to a wide range of high-quality PC, mobile, and console games, including popular AAA titles and exclusive Ludium Lab games.

Brian Gu, Vice Chairman and President of XPENG, emphasizes the importance of in-car entertainment, stating, Offering an exciting portfolio of audio, games, and video entertainment through XPLAY is critical in the car-buying decision. The collaboration with ACCESS and Ludium Labs ensures that easy and enjoyable journeys in an XPENG will be engaging for everyone thanks to the high-quality cloud gaming developed specifically for our extra-wide infotainment screens.

One standout feature is the gaming performance, offering 60 frames per second (FPS) and Full HD games that can be played directly on XPENG infotainment screens. Users can enjoy these games without the need for downloads and can rest assured with the inclusion of parental controls. XPLAY operates on a monthly subscription model.

Aono Masahiro, CEO of ACCESS Europe, highlights the significance of their Twine4Car Platform and App Store, stating, The addition of SoraStream from Ludium Lab ensures that XPENG car users have access to a truly engaging mobility experience.

Juan José Martín, CEO of Ludium Lab, expresses excitement about the collaborative effort: The collaboration between all three companies has been essential in enabling the launch of this disruptive and innovative in-car cloud gaming service. Our SoraStream solution offers a large video game catalog for all kinds of players, making this project an exciting opportunity for XPENG customers.

XPENG is a global smart electric vehicle company known for its clean and intuitive mobility solutions. With a focus on superior safety, electric efficiency, and on-road performance, XPENG is committed to advancing core technologies, including autonomous driving capabilities and captivating in-car infotainment systems.

The cloud gaming platform introduced by XPENG, Ludium Lab, and ACCESS enhances the in-car entertainment experience, allowing XPENG users to enjoy high-quality games directly from their infotainment screens. With a wide selection of games and a seamless user experience, XPLAY revolutionizes in-car gaming and sets the stage for a new era of entertainment on the road.

Contact details:
Ludium Lab
Head Office Barcelona +34 938 54 55 59 / info@ludiumlab.com

XPENG
For Media Enquiries: pr@xiaopeng.com

[Image caption: XPENG, Ludium Lab, and ACCESS collaborate to bring cloud gaming to in-car infotainment screens.]