The 2023 Women’s World Cup is set to be a game-changer for women’s football, with increased global interest and wider TV coverage. The tournament, hosted jointly by Australia and New Zealand, kicked off on July 20th and features 32 of the best teams from around the world.
One of the clear favorites to win the World Cup is the United States of America, who are not only the defending champions but also the most successful team in the competition’s history. With four previous victories, including the last two editions, the USA is heavily backed to secure a third consecutive win. However, the team’s aging stars, such as 38-year-old Megan Rapinoe, who announced her retirement, and veteran Alex Morgan, may raise concerns about their performance in this tournament.
England’s Lionesses are also strong contenders, entering the World Cup as the reigning European champions. Although they have yet to win the Women’s World Cup, England has shown improvement in recent tournaments, having finished fourth in 2019. They may face challenges due to injuries to key players, with Beth Mead being a notable absence.
Other teams with a chance to lift the trophy include Spain, Germany, France, and Australia. While Germany has been historically dominant, winning the World Cup in 2003 and 2007, their current side may not be as strong. However, they should never be written off. The Netherlands, who made it to the final in the previous edition, also has the potential to be a serious challenger in 2023 if their individual talents can come together as a team.
The growing interest in women’s football is evident through wider TV coverage and the involvement of other industries like sports betting. Domestic leagues have seen extended coverage since the last World Cup in 2019. Notably, in countries like the USA and New Zealand, where sports betting has gained popularity, football, and particularly women’s football, has enjoyed increased attention and participation.
While women’s football is often compared to the men’s game, it is yet to achieve the same viewing figures. However, the surge in attendances during major tournaments, like the Women’s World Cup, indicates positive growth. Bookmakers are also starting to offer a wide range of markets for women’s football, including match results, first player to score, correct score, and total goals.
The 2023 World Cup will undoubtedly be a watershed moment for women’s football. With increased TV coverage, growing interest from industries like sports betting, and the participation of more youngsters in the sport, women’s football will continue to develop exponentially. As the game grows, so does the prospect of an even bigger tournament in 2027.
In conclusion, the 2023 Women’s World Cup presents a thrilling opportunity for teams to compete on a global stage. The United States is favored to secure a third consecutive win, while England, the Netherlands, Germany, and others will be strong contenders. With the sport gaining popularity, particularly in countries like the USA and New Zealand, women’s football is set to experience tremendous growth. As more viewers, bettors, and young players engage with the game, the future of women’s football looks bright.
