In a recent study, it was found that women college athletes are securing more brand deals on average than their male counterparts. This shift is attributed to the growing popularity of women’s sports, notably in basketball and volleyball. Notable players like Caitlin Clark and Angel Reese have played crucial roles in elevating the status of women’s college athletics. The surge in viewership and attendance at women’s basketball games has caught the attention of advertisers, with athletes like Reese and Clark landing substantial deals with major brands. The report highlights key insights into the evolving landscape of NIL marketing, showcasing the increased opportunities for female athletes to capitalize on their marketability in the digital age.
Women Athletes Rake in Millions with Surging NIL Deals in College Sports, US
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