Artificial intelligence chatbot, ChatGPT, has been asked to identify which hospitals and health systems are the most effective at marketing. While it doesn’t have access to real-time data or the most recent rankings, the AI model was able to provide general information about healthcare organisations that are renowned for their marketing strategies. These may change over time as effectiveness depends on several factors such as the target audience, location, competition, and budget. One example ChatGPT gave was Partners HealthCare, which rebranded as Mass General Brigham in 2019, incorporating Massachusetts General Hospital in Somerville, Mass. Developed by OpenAI, the chatbot may not always provide the most up-to-date information.
Which Health Systems Excel at Marketing? Insights from ChatGPT
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