AmeriServ Financial, Inc. has received recognition for its website, ameriserv.com, as it was honored with the Bank Standard of Excellence WebAward for 2023 by the Web Marketing Association. This prestigious award reflects the website’s outstanding performance in visual appearance, user-friendliness, creativity, content strategy, features, and functionality.
Since 1997, the Web Marketing Association has been hosting the annual WebAward Competition, which sets the standard for website development excellence. Known as the longest-running annual website award competition, it identifies and celebrates the best websites across various industries.
AmeriServ’s website underwent a refresh in November of last year to enhance its user-friendliness and engagement. The Bank Standard of Excellence Award recognizes the design’s responsiveness and compliance with the Americans with Disabilities Act (ADA), ensuring easy navigation for visitors accessing banking solutions. The development of the website was a collaborative effort with ZAG Interactive, a prominent national website development firm.
AmeriServ aims to provide users with a valuable resource that offers information on products, services, financial literacy, and online banking capabilities. The company’s senior vice president of marketing and alternative delivery expressed gratitude for the recognition, emphasizing the website’s significance in serving customers and communities.
As an established leader in the banking industry, AmeriServ Financial, Inc. continues to prioritize delivering a seamless digital experience. This recognition solidifies the bank’s commitment to innovation and customer-centricity. With its user-friendly interface and engaging content, ameriserv.com sets a new standard of excellence in online banking services.
