Indian beauty and skincare brand VLCC has acquired Happily Unmarried Marketing Private Limited, better known as Ustraa, through a combination of a secondary buyout and a share swap. VLCC aims to capitalise on Ustraa’s position in the fast-growing men’s grooming market, particularly in direct-to-consumer channels. Of Ustraa’s sales, 67% are currently generated via online channels. The brand has 85 different products in skin and hair care, fragrances, and beard care. It has 2.2 million customers through its own app and is wholly owned by Happily Unmarried Private Limited, which is backed by InfoEdge, 360 One and Wipro.
VLCC to Acquire Ustraa, a Leading Indian Men’s Grooming Brand through Strategic Merger
Date:
Updated: [falahcoin_post_modified_date]
More like thisRelated
Revolutionary Small Business Exchange Network Connects Sellers and Buyers
Revolutionary SBEN connects small business sellers and buyers, transforming the way businesses are bought and sold in the U.S.
District 1 Commissioner Race Results Delayed by Recounts & Ballot Reviews, US
District 1 Commissioner Race in Orange County faces delays with recounts and ballot reviews. Find out who will come out on top in this close election.
Fed Minutes Hint at Potential Rate Cut in September amid Economic Uncertainty, US
Federal Reserve minutes suggest potential rate cut in September amid economic uncertainty. Find out more about the upcoming policy decisions.
Baltimore Orioles Host First-Ever ‘Faith Night’ with Players Sharing Testimonies, US
Experience the powerful testimonies of Baltimore Orioles players on their first-ever 'Faith Night.' Hear how their faith impacts their lives on and off the field.
