Virtual Australia (VOZ) is nearing the final stage of becoming the reporting standard and trading currency for Total TV viewing in Australia. With the aim of providing the most accurate picture of TV viewership in the country, VOZ is set to launch in 2024. The first phase was introduced in May and involved the release of daily next-day ‘overnight’ VOZ data, quarter-hour audience files (QHFs), and Total TV program ranking and audience reach reports. The second phase focused on ensuring that third-party software suppliers met the necessary VOZ Gold Standard accreditations. Currently, the industry is embarking on the third and final phase, which involves media agencies integrating the VOZ database into their systems. Once implemented, VOZ will offer a comprehensive view of viewing habits across all screen types, making it a unique product in the global market. Industry experts anticipate that VOZ will revolutionize TV campaign reach analysis and enhance programmatic BVOD trading.
Virtual Australia (VOZ) Set to Become Australia’s Reporting Standard and Trading Currency in 2024, Revolutionizing Total TV Viewing
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