Vertoz Advertising Ltd, a technology platform company empowering organisations in the digital landscape with proprietary technology platforms, has acquired a 1.82% stake in Cheerio, a well-known marketing automation technology software provider in India. With this strategic investment, Vertoz is seeking to increase its position in the evolving marketing and advertising technology industry. The acquired marketing automation technology solutions will augment Vertoz’s objective of providing data-driven, targeted campaigns to deliver the best outcomes for digital marketers and companies. Cheerio’s marketing automation technology for businesses across various sectors complements the objectives of Vertoz. The investment means that Vertoz will have access to Cheerio’s superior marketing automation technologies and personalised content across multiple channels. Cheerio’s capabilities, combined with Vertoz’s broad marketing and advertising infrastructure, will enable both companies to provide comprehensive solutions that cater to the changing needs of advertisers in the Indian market.
Vertoz Expands Marketing Automation Presence with Cheerio Minority Stake Acquisition
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