Usher to Headline Apple Music Super Bowl Halftime Show
Usher, the iconic artist and showman, is set to headline the Apple Music Super Bowl Halftime Show, marking a historic moment in his career. Usher expressed his excitement, stating that it is an honor of a lifetime to perform at the Super Bowl and bring the world a show unlike anything they’ve seen before.
The NFL Head of Music also expressed his excitement, stating that Usher’s music has made a significant impact on the cultural landscape, and they couldn’t be more thrilled to have him as the headliner. He added that Usher’s remarkable journey and talent make him the ultimate artist and showman.
Apple’s Vice President of Apple Music, Apple TV+, Sports, and Beats emphasized the anticipation surrounding the Super Bowl Halftime Show and the company’s dedication to delivering an incredible experience to fans worldwide. He highlighted the success of their partnership with the NFL and Roc Nation, and the addition of Usher further elevates the show’s prestige.
This multi-year partnership between Apple Music, the NFL, and Roc Nation brings together the most-watched musical performance of the year with the world’s best music listening experience. Apple Music, with its catalog of over 100 million songs and Spatial Audio technology, offers an immersive sound experience for music enthusiasts.
Usher’s impact goes beyond his music career. He has been involved in various philanthropic efforts, aiming to uplift youth in underserved communities and raise awareness for important causes. As a Global Citizen Ambassador, he has consistently advocated for poverty alleviation, environmental protection, and equity.
The Apple Music Super Bowl LVIII Halftime Show will be produced by DPS in collaboration with Roc Nation, with Hamish Hamilton serving as the director. Viewers can expect unparalleled behind-the-scenes access leading up to Usher’s historic performance on the biggest stage in music.
In recent years, the Apple Music Super Bowl Halftime Shows have garnered widespread acclaim. The previous year’s performance starring The Weeknd became the most-watched halftime performance of all time. The show received several prestigious accolades, including Creative Arts Emmy nominations.
With Usher headlining the upcoming Super Bowl Halftime Show, music fans can anticipate a memorable and extraordinary performance that will leave a lasting impact. As the countdown begins, the world eagerly awaits Usher’s moment to shine on the grandest stage of them all.
