The Biden-Harris Administration has unveiled a new cybersecurity and labeling program aimed at providing consumers with more visibility into the safety and vulnerability of smart devices. The program, known as the U.S. Cyber Trust Mark, will help consumers make informed decisions when choosing smart devices that are less susceptible to cyber threats.
The program, proposed by FCC Chairwoman Jessica Rosenworcel, is part of the administration’s efforts to protect the growing number of connected devices found in modern homes. It aims to raise the bar for cybersecurity across a range of common devices, including smart refrigerators, microwaves, televisions, climate control systems, and fitness trackers.
Several major companies, including Amazon, Best Buy, Google, LG Electronics, Logitech, and Samsung Electronics, have already announced their support for the program. The administration expects more electronics, appliance, and consumer product manufacturers, retailers, and trade associations to join in the future.
The U.S. Cyber Trust Mark program will be marked by a distinct shield logo that will appear on products and offerings that meet the program’s cybersecurity criteria. This will allow consumers to easily identify devices that have undergone rigorous security testing and are considered safer.
To provide consumers with more detailed information about certified devices, the FCC plans to use a QR code that links to a national registry. This registry will contain specific and comparable security information about smart products with the U.S. Cyber Trust Mark logo. Additionally, the National Institute of Standards and Technology (NIST) will update cybersecurity requirements for consumer-grade routers.
The FCC will seek public comment on the program, with plans for it to be up and running by 2024. The program’s cybersecurity criteria are based on key data published by NIST, ensuring that they align with industry standards.
Internationally, the U.S. Department of State has expressed its commitment to support the FCC in engaging allies and partners to harmonize standards and pursue mutual recognition of similar labeling efforts.
The introduction of the U.S. Cyber Trust Mark program aims to provide consumers with greater assurance regarding the cybersecurity of the devices they use on a daily basis. Additionally, the program offers businesses an opportunity to differentiate their products in terms of trustworthiness, helping them stand out in a crowded marketplace.
Overall, this initiative by the Biden-Harris Administration and the FCC is a significant step forward in enhancing cybersecurity and improving consumer protection in the rapidly expanding world of smart devices. As the program gains momentum and more companies come on board, consumers will have the ability to make more informed decisions about the products they bring into their homes.
In conclusion, the U.S. Cyber Trust Mark program is an important development in safeguarding the cybersecurity and privacy of smart devices. With the support of major companies and the endorsement of industry standards, it offers consumers the peace of mind they need when incorporating these devices into their daily lives. By promoting transparency and accountability, this program will create a safer and more secure environment for connected technologies.
