Twitter has announced that it will start sharing ad revenues with creators in the UAE and several other countries. The move comes as the social networking site seeks to boost its cash flow, especially after experiencing a nearly 50% drop in advertising revenue and a heavy debt load. With this new revenue sharing program, eligible creators will receive payments for the ads appearing when others view their profile page. Twitter aims to double these payouts, thereby providing an additional income stream for creators.
To be considered eligible for the creator ads revenue sharing program, users must subscribe to Twitter Blue or Verified Organizations and have at least 15 million impressions on their posts within the last three months. Once eligible, creators will work with Twitter’s payout partner, Stripe, which handles the financial aspects of the revenue sharing process. It’s important for creators to adhere to the platform’s subscription policies in order to receive payouts successfully.
The announcement of revenue sharing for creators comes after Elon Musk, Twitter’s owner and chief technology officer, highlighted the company’s negative cash flow. Musk had previously expressed his intention to make the company cash flow positive by June, stating that ad revenues are a priority. In line with this, Musk recently stepped down as the chief executive of Twitter and appointed Linda Yaccarino as the new CEO to focus on driving revenue growth.
Twitter’s decision to share ad revenues with creators is expected to be well-received, as it provides them with an opportunity to monetize their content and potentially generate a sustainable income. This move may also help Twitter compete against other social media platforms, with the launch of Threads attracting over 100 million sign-ups within five days. By empowering creators and offering them a financial incentive, Twitter aims to maintain its relevance and attract more users to the platform.
Overall, Twitter’s decision to share ad revenues with creators in the UAE and other countries reflects the platform’s commitment to supporting content creators and driving revenue growth. This move not only benefits creators but also enhances the overall user experience by incentivizing high-quality content creation. As Twitter continues to navigate the challenges in the advertising industry, the revenue sharing program can help the company establish a more sustainable financial position while strengthening its user base.
