Triumph Motorcycles has achieved a major milestone with its newly launched Speed 400 and Scrambler 400 X, as the British motorcycle manufacturer announced that it has received a staggering 10,000 bookings for the two models in just 10 days. This remarkable success has raised concerns for Royal Enfield, which has long dominated the sub-500 cc roadster segment in India.
Triumph’s Speed 400, priced at Rs 2.23 lakh for the first 10,000 buyers and Rs 2.33 lakh thereafter, is set to be available at dealerships by the end of this month, while the Scrambler 400 X will hit the market in October with its price yet to be revealed. The Speed 400 and Scrambler 400 X have garnered significant attention for their modern design, superior hardware, and impressive performance on paper.
Developed in collaboration with Bajaj Auto, the entry-level Triumph motorcycles boast a powerful 398.15 cc, single-cylinder, liquid-cooled engine that delivers 40 PS of maximum power at 8,000 rpm and 37.5 Nm of peak torque at 6,500 rpm. These figures far surpass the offerings of Royal Enfield’s 350 cc single-cylinder air/oil-cooled motor, which manages only half the power output and a torque deficit of over 10 Nm. While Royal Enfield is working on a new 450 cc liquid-cooled engine, the 350 cc engine remains crucial to their lineup.
Royal Enfield’s domination in the sub-500 cc segment has attracted several competitors, including Honda with the H’ness CB350, Jawa, and Yezdi. Bajaj Auto also tried to challenge Royal Enfield’s Classic 350 with the Dominar 400, but failed to make a significant impact. Now, with the introduction of the Speed 400 and Scrambler 400 X, Triumph and Bajaj Auto pose a genuine threat to the supremacy of Royal Enfield in the Indian market.
The success of Triumph’s latest offerings highlights the growing demand for more modern and powerful motorcycles in the sub-500 cc segment. The bookings figure of 10,000 in just 10 days indicates a strong consumer interest and signals a shift in the preferences of motorcycle enthusiasts. With their attractive pricing and superior specifications, the Speed 400 and Scrambler 400 X have successfully caught the attention of potential buyers who are looking for a more contemporary riding experience.
The question arises whether these new Triumph bikes, alongside the other competitors in the segment, will tempt buyers away from Royal Enfield. The answer lies in the hands of the consumers. It remains to be seen whether the Speed 400 and Scrambler 400 X can surpass the loyalty and popularity that Royal Enfield has built over the years.
The motorcycle market in India is highly competitive, with manufacturers constantly striving to offer better products to capture the attention of buyers. With Triumph’s latest offerings, the landscape of the sub-500 cc segment is set to undergo a significant transformation. Whether Triumph can make a lasting impact on Royal Enfield’s dominance or if the latter can maintain its stronghold in the market will be revealed in the coming months.
Ultimately, consumer preferences and satisfaction will be the deciding factors. With the market open to fierce competition, it will be interesting to see how the battle unfolds among Royal Enfield, Triumph, Honda, Jawa, Yezdi, and other contenders vying for a piece of the lucrative sub-500 cc roadster segment in India.
