Tredence Inc., a data science and AI solutions company, has been recognized as a Leader in customer analytics service providers according to The Forrester Waveâ„¢ Q2 2023. Tredence received the highest score possible in the current offering category, solidifying its position as a leader in the industry.
The Forrester report highlights Tredence’s evolution from a new kid on the block to an established leader in the customer analytics space. The company’s vision encompasses not only customer-facing functions but also other operational domains such as pricing and merchandising. Tredence leverages its ATOM.AI platform to develop new verticalized accelerators using cutting-edge techniques, further contributing to its success in the market. Enterprises seeking to transform customer experience across various functional areas of their business through advanced analytics should consider Tredence, according to the report.
Tredence is one of four companies recognized as a Leader in this report and received the highest scores in crucial criteria, including customer data models, customer experience, personalization, customer retention, and additional and emerging analytics, among others. The company also excelled in the strategy category, particularly in terms of innovation and partner ecosystem.
Shub Bhowmick, CEO of Tredence, emphasized the importance of last-mile adoption of analytics for global brands. By implementing data-driven solutions, these companies can unlock the value of their data and AI investments, driving transformative outcomes for their businesses. Tredence remains committed to delivering impactful data models, platforms, accelerators, and algorithms to create new economic value for its clients through end-to-end customer experience (CXM) offerings.
Tredence’s verticalization strategy, practice capabilities, and robust partner ecosystem make it the preferred CX transformation partner for leading companies in industries such as retail, consumer packaged goods, travel and hospitality, and telecommunications, media, and technology. With advanced analytics capabilities in data clean rooms and retail media networks, Tredence enables unrivaled personalization and innovative revenue models for global brands.
Sumit Mehra, CTO of Tredence, emphasized the company’s fusion of advanced technologies like Gen AI with its CX capabilities. By seamlessly blending content intelligence, powerful matching capabilities, personalized techniques, and curated product recommendations, Tredence empowers clients to truly understand consumers’ lifestyles and remain indispensable companions on their journeys.
Soumendra Mohanty, Chief Strategy Officer of Tredence, added that the company focuses on improving clients’ understanding of customer motivations and behaviors. This allows them to identify and maximize new levers to drive loyalty, product sales, revenue, and profitability. Tredence’s commitment to continuous innovation and delivering return on investment (ROI) for its clients has been reinforced by the recognition from Forrester.
Forrester’s recognition of Tredence as a leader among top providers validates the company’s ability to modernize the CX ecosystem for clients. With its strategy that enables clients to lead the way with sophisticated insights, Tredence continues to deliver exceptional customer experiences that stand the test of time.
Tredence is a global data science and AI solutions provider with a focus on solving the last-mile problem in AI. With offices worldwide and a diverse client base in various industries, Tredence continues to drive innovation and help businesses realize the value of data and AI investments.
For more information on why Tredence was recognized as a leader in customer analytics service providers by Forrester, you can access the full report The Forrester Waveâ„¢: Customer Analytics Service Providers, Q2 2023.
