This innovative concept store opens in the heart of Saudi Arabia
This new experiential shopping space fuses fashion with arts, technology, and entertainment, transforming traditional shopping into a journey through four distinct and immersive retail experiences.
Sela’s MWAZ Store in Riyadh, Saudi Arabia, has opened the country’s first phygital store, offering a unique intersection of physical and digital experiences. The Chief of Fashion and Retail, Aram Kabbani, shared insights into the store’s journey and its vision of revolutionizing the retail landscape.
Mwaz aims to provide an immersive, personalized, and dynamic customer experience. It goes beyond being just a store, offering fashion services like new concept introduction, styling, and image consulting. Customers can experience a 360-degree perspective in fashion at Mwaz.
The store is divided into four distinctive frontiers, each representing a core philosophy of the brand: innovative technology integration, curation of designers, personalized services, and style consultations. From holograms and sensors to lift and learn features, Mwaz embraces cutting-edge technology to enhance the shopping experience.
Mwaz also focuses on curating a diverse collection of unique brands. Spread across 17,500 square feet, the store showcases an exclusive range of international designer labels that cannot be found elsewhere. The anticipation of discovering these exclusive brands is an integral part of the Mwaz shopping experience.
More than just a shopping destination, Mwaz transcends traditional retail by combining high fashion, art, entertainment, and modern technology. The result is a luxurious and upscale retail experience, unlike any other in the Middle East.
Looking ahead, Mwaz envisions continuous innovation across various fronts, shaping the future of fashion and retail. With its blend of technology, art, and entertainment, the store aspires to push the boundaries of creativity and redefine the way people shop.
In a rapidly growing Saudi Arabian market, Mwaz exemplifies the country’s progress and commitment to embracing new concepts and technologies. With its emphasis on providing an unparalleled shopping experience, Mwaz represents a pivotal step in the evolution of retail in the region.
As technology permeates all aspects of our lives, Mwaz showcases its indispensability. It enables seamless work and connectivity, highlighting the relevance of technology in a modern lifestyle.
Mwaz is poised to revolutionize the way people shop in Saudi Arabia, merging fashion with art, technology, and entertainment to create a unique and immersive retail destination. The store’s dedication to curating exclusive brands and providing personalized services sets it apart from traditional retailers. As Mwaz paves the way for innovative retail experiences, the possibilities for the future of fashion and retail seem limitless.
