Toyota is set to launch the new Vellfire in India in July 2023. This comes just a month after the vehicle’s global premiere, making it one of the quickest instances of a global Toyota model reaching Indian shores. The new Vellfire will be imported as a completely-built-up unit (CBU) from Japan.
The Vellfire has been a highly successful vehicle for Toyota Kirloskar Motor (TKM) in India, with over 100 units being sold every month. Its unique positioning as a super-luxurious, chauffeur-driven MPV with no real alternatives in the segment has contributed to its popularity. Globally, the Vellfire is seen as a practical alternative to a limousine, offering more usable space. While some may find its boxy appearance less sleek than a luxury sedan, it has found favor among older customers, including politicians, actors, and businessmen in India.
The outgoing Vellfire has been a hit among celebrities and politicians in India.
The new Vellfire is expected to be priced higher than the outgoing model, given the high demand. While internationally there is a petrol-torque converter powertrain option, India will receive the hybrid version with an e-CVT transmission, offered in the top-spec variant. The price is expected to be upwards of Rs 1 crore (ex-showroom) when it is launched.
The introduction of the new Vellfire to more markets is a significant step by Toyota. Previously, the Alphard, on which the Vellfire is based, was only sold in Japan and a few select countries. However, with the third-generation model, Toyota decided to expand its availability to twice as many countries. This expansion may have contributed to Toyota’s decision to launch the new Vellfire in India earlier than expected.
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Overall, the new Toyota Vellfire’s impending launch in India has generated significant anticipation, and with its luxurious features and exclusive positioning, it is expected to make a splash in the Indian market.
