Aimie Vaughan-Früehe has been promoted to Executive VP/Head of Promotion and Streaming at Elektra Entertainment, according to a recent announcement by the company. In her new role, Vaughan-Früehe will be responsible for overseeing all radio promotion and streaming activities across the label group, which includes 300 Entertainment, Elektra, Fueled by Ramen, and Roadrunner Records. The label group boasts an impressive roster of artists like Mary J. Blige, Brandi Carlile, Gunna, Megan Thee Stallion, Slipknot, The Highwomen, Turnstile, Twenty One Pilots, and Young Thug.
Vaughan-Früehe, who joined 300 Entertainment in 2018 as Senior VP of Promotion, has been instrumental in driving promotional initiatives and strategy at the company. With over 17 years of experience, she previously served as VP of Promotion at Columbia Records, where she played a pivotal role in promoting the careers of renowned artists such as Beyoncé, Adele, and Harry Styles.
Co-presidents of 300 Entertainment, Rayna Bass and Selim Bouab, along with Elektra Entertainment President Gregg Nadel, expressed their enthusiasm about Vaughan-Früehe’s promotion. They highlighted her exceptional track record and expertise within the streaming space, emphasizing that her leadership and strategic guidance would be crucial to the label group’s continued success. They also mentioned her valuable contributions to numerous chart-topping hits that have left a significant impact on popular culture.
In response to her promotion, Vaughan-Früehe expressed her excitement and gratitude. She acknowledged the incredible journey she has had since joining 300 Entertainment and expressed enthusiasm for the new chapter that includes the illustrious legacy of Elektra. She described the opportunity to work with the dynamic roster of artists across the entire 300 Entertainment, Elektra, Fueled by Ramen, and Roadrunner Records family as something truly special. Vaughan-Früehe extended her appreciation to the entire team and thanked Rayna, Selim, and Gregg for their unwavering support.
As Aimie Vaughan-Früehe takes on her expanded role, the music industry eagerly anticipates the positive impact and contributions she will make across the label group. Her proven expertise, passion, and promotion prowess are undeniable assets that are expected to benefit a broad range of artists. With Vaughan-Früehe’s leadership guiding their promotion and streaming efforts, the label group is well-positioned to continue its history of delivering exceptional music and empowering artists to reach new heights.
