Tech Firm :automate Sponsors Otley Cricket Club, Expanding Opportunities for All Ages
Otley Cricket Club, located in Wharfedale, has exciting news to share as it welcomes a new ground sponsor. The renowned technology, software, and services company, :automate, with its headquarters in Skipton, has invested a generous £250 in the club. This funding will be utilized to develop and enhance opportunities for people of all ages through cricket.
The chairman of the cricket club, Alex Atkinson, expressed his gratitude for the support received from :automate and other local sponsors. He emphasized the significant role these sponsorships play in delivering and promoting physical activity within the community. Atkinson also highlighted the club’s pride in delivering cricket programs that not only benefit physical and mental health but also serve as a social hub for thousands of visitors during the summer months. The cricket club is extremely thankful to :automate for their support and is thrilled to have them as an official ground sponsor this year.
Established in 1820, Otley Cricket Club has been a prominent figure in grassroots cricket in the district. With approximately 200 senior, junior, and social members, the club caters to a diverse community spanning all age groups. They provide programs such as the All Stars program for children aged five and above and have recently introduced walking cricket, specifically tailored for men and women aged 60 and above. Notably, the club has experienced remarkable success in engaging women and girls in cricket, with nearly 65 participants during the summer. Looking ahead, they are exploring opportunities in disability cricket to further their goal of being a fully inclusive sports facility.
Alex Abbey, the head of sales and marketing at :automate, expressed their delight in supporting Otley Cricket Club for the upcoming season. Recognizing the club’s significance to the Otley community, Abbey commended the people behind the club for their passion and purpose. The association between :automate and the cricket club marks a positive step forward, and Abbey wished everyone a fun and successful season ahead.
:automate, powered by Meritec, specializes in delivering unique digital transformation, business process outsourcing, and e-awareness solutions. Alongside its Skipton headquarters, :automate also has offices in Burnley and Warrington.
For more information, please visit the :automate website at www.meritec.co.uk. Stay updated with Otley Cricket Club by following them on Facebook at https://www.facebook.com/otleycricketclub/?locale=en_GB.
In conclusion, Otley Cricket Club’s partnership with tech firm :automate provides a boost to the club and the local community. The investment from :automate will support the development of cricket programs for all ages, including initiatives to encourage more women, girls, and individuals with disabilities to participate. The club’s commitment to inclusivity and its role as a social hub make this partnership a valuable addition. With the support of :automate, Otley Cricket Club is poised to have a successful and exciting season ahead.
