Taylor Swift Inspires Heartfelt Super Bowl Ad About Dads and Daughters
Taylor Swift is the muse for Cetaphil’s touching Super Bowl LVIII ad involving a daughter and dad bonding over football. The ad aims to celebrate the special bond between fathers and daughters and encourages them to share their interests.
In the ad, a teenage girl is shown engrossed in her phone while her dad watches a football game. Despite the father’s attempts to connect with her by showing a clip on his phone, the girl remains uninterested. However, when she hears the announcer mention Taylor Swift’s presence at the game, she becomes intrigued and goes downstairs.
To her surprise, she finds her dad watching the game and enters the room. He greets her with a smile and later surprises her with a gift: her own red jersey with the number 13, referencing Swift’s favorite number and her boyfriend Travis Kelce’s team, the Kansas City Chiefs. The girl gladly accepts the present, and her dad even puts some of her moisturizer under his eyes, mimicking football players’ use of eye black.
The ad concludes with a heartwarming scene of the daughter and father spending quality time together, hugging each other. They both wear friendship bracelets, symbolizing the connection that Swift shares with her fans at her concerts.
The featured father-daughter duo in the ad is a real pair from New York, adding authenticity to the emotional storyline.
Swift’s presence at NFL games has attracted attention and increased viewership among teen girls. During the Chiefs game against the New York Jets in October 2023, viewership among this demographic jumped by 53%.
While Swift’s presence has received some backlash, with fans expressing frustration on social media, others, including NFL Commissioner Roger Goodell, appreciate her contribution to the sport. Goodell welcomes the Swift effect, as it brings in a new group of young women fans.
Late night host Seth Meyers also supports Swift and Kelce, emphasizing the innocent and relatable nature of their relationship. He acknowledges that the football broadcast shows only a fraction of the gameplay and encourages fans to embrace the joy and celebration that Swift brings to the field.
The Super Bowl ad by Cetaphil beautifully captures the connection between fathers and daughters and demonstrates how Taylor Swift has inspired this bond. The ad’s message resonates with many, highlighting the importance of nurturing relationships with loved ones and finding common ground, even in unexpected places.
In a world where distractions often pull us apart, the ad reminds us to cherish the moments that bring us together, celebrating the power of shared passions and genuine connections.
