Taneira, an ethnic wear brand from the House of TATA, has opened its third store in Mumbai. This new store in Andheri West’s Raheja Classique in Lokhandwala spans 2150 sq. ft. and offers a unique shopping experience that celebrates the grandeur of India’s textile heritage. Taneira’s collection blends traditional craftsmanship with contemporary designs, reimagining the saree for individuals seeking chic style and comfort. From hand-painted Murshidabad silks to vibrant summer prints, Taneira Andheri offers quintessential ensembles that factor in Mumbai’s sultry weather and dynamic pace.
The store features an exquisite collection of authentic regional weaves, including Paithanis, Maheshwaris, and Tussars. Along with celebrated classics like pure Kanjeevarams, Banarasis, South Silks, Chanderis, Ikats, Patola, and Jamdanis, Taneira presents a discerning retreat for fashion-savvy customers. The Ready-to-Wear Kurta Sets and blouses offer a mesmerizing allure and refined sophistication that elevate one’s style with a seamless fusion of modern chic and timeless grace.
Ambuj Narayan, CEO of Taneira, says, With the opening of Taneira Andheri, we are thrilled to introduce a new chapter in our journey, where we create an immersive haven that celebrates the interplay of craftsmanship and contemporary design. Taneira, with TATA Trust at its core, aims to provide the rooted yet progressive Indian women with diverse craftsmanship and exclusive crafts and designs. The brand’s products cater to everyday fashion and all occasions that women would want to adorn themselves with – festivals, weddings, and special occasions.
To celebrate its new store’s opening, Taneira is offering a Gold Coin Offer from June 16 to June 20, 2023. Customers can avail of a 0.2-gram Tanishq gold coin on purchases worth Rs 20,000/-, adding a touch of luxury to their shopping experience.
Launched in 2017, Taneira offers a unique and relaxed browsing experience with knowledgeable staff to provide quality service through a strong network of 45 stores across 23 cities. The brand is present across all prominent metro hubs and is building to strengthen its presence across key Tier I and Tier II cities. Taneira is also available online with global delivery at www.taneira.com.
