T-Series’ Smart Marketing Strategies Led to the Triumph of ‘Animal’
Mumbai (Maharashtra) [India], December 13: T-Series internal marketing team orchestrated a triumphant marketing strategy for the Bollywood blockbuster ‘Animal’, turning it into a cinematic sensation. The campaign commenced with an audio teaser, unveiling a star-studded cast which built the initial intrigue. Fast forward to 2022 is when the team unveiled the powerful first look poster of Ranbir Kapoor on New Year’s Eve. After this there was no stopping!
For the first time ever, the audiences witnessed a ‘Pre-Teaser’ of a film which left the nation stunned. The team then released the teaser of the film followed by the blockbuster song ‘Satranga’ and then we saw a once-in-a-lifetime moment. Ranbir Kapoor’s surprise visit to Arijit Singh’s concert while he sang the song was truly a moment to remember. Furthermore, utilizing cricket fervor, a special collaboration of Ranbir Kapoor during a World Cup match garnered attention, seamlessly integrating ‘Animal’ into the sports spectacle.
The special cut of the film’s teaser featured on the Burj Khalifa, followed by a visit to Dubai’s Global Village with the resounding beats of Arjan Vailly amongst the 40k crowd, adding a global dimension.
Domestically, exclusive previews of the trailer for the Mumbai press were followed by a grand trailer launch in Delhi that generated industry buzz. A strategic album launch with Spotify and a three-city tour in the South, culminating in a pre-release event in Hyderabad with regional stars, tapped into diverse markets. Producer Bhushan Kumar acknowledges the exceptional dedication of the in-house marketing, led by Shivam Chanana, Rahul Dubey, and Mita Choudhary, for successfully executing a series of consecutive events to reach the global audience.
Collaborating with major media houses, a half-hour segment provided deeper insights, while late-night and early morning shows in Mumbai accommodated diverse schedules. Responding to demand, Bobby Deol’s entry song premiered on YouTube, maximizing online engagement.
Continuing the connection post-release, T-Series made the theme song and Ranbir Kapoor’s entry song available, solidifying ‘Animal’ as a marketing triumph in Bollywood.
Commenting on the campaign, Producer Bhushan Kumar said, The marketing and promotional strategy of ‘Animal’ was meticulously planned and executed. We treated the film not just like a film, but an event and are happy that it has registered in the far corners of the country.
Applauding the marketing efforts of the team, Sandeep Reddy Vanga said, The immense happiness expressed by the entire team and I confirm the invaluable contribution and impact that the marketing and promotional campaign made on the overall success of ‘Animal.’ It’s a resounding success for the team.
Echoing this sentiment, Pranay Reddy Vanga said, The dedication and expertise of the ‘Animal’ marketing team have undoubtedly set a high standard for future marketing and promotion endeavors in entertainment.
The marketing strategy employed by T-Series for the Bollywood film ‘Animal’ has undoubtedly propelled the movie to new heights. With a series of intriguing teasers, surprise appearances, sports collaborations, and exclusive events in India and abroad, the marketing team left no stone unturned to create buzz and engage audiences. The innovative approach showcased the star-studded cast, including Ranbir Kapoor, and tapped into diverse markets, solidifying ‘Animal’ as a marketing triumph. Producer Bhushan Kumar lauded the team’s meticulous planning and execution, emphasizing their focus on treating the film as an event rather than just a movie. The success of this marketing campaign sets a high benchmark for future endeavors in the entertainment industry.
