SuperBottoms, the leading cloth diapering brand in India, has announced the launch of Easy Clean Top Sheets. These Dry Feel diaper liners were introduced after conducting extensive research among the country’s largest parenting community, The Parent Tribe. The survey revealed that over 54% of cloth diaper users found maintaining the diaper cumbersome while traveling, while around 25% showed reluctance towards cleaning the poop. In response, SuperBottoms has launched India’s 1st Biodegradable Disposable Diaper Liner, which is completely biodegradable, unscented, non-toxic, and hypoallergenic. The plant-based liner sheet is primarily made from PLA that is derived from fermented plant starch, such as corn, cassava, sugarcane, or sugar beet pulp.
SuperBottoms CEO and Founder Pallavi Utagi stated that despite understanding that cloth diapers are better for the child and the planet, the perceived cumbersomeness often becomes a roadblock in the adoption. With the launch of Easy Clean Top Sheets, SuperBottoms is foraying into the disposable segment without compromising sustainability and conscious parenting. She hopes that this step can enable parents to choose what is best for their baby, themselves, and the world.
Once the diaper liner is placed on the cloth diaper, it holds all the solid waste, which can then be disposed of in a bin. Seamlessly wash the cloth diaper shell hassle-free. This process is not only convenient but also economical. One 100 liners pack is only Rs 359/-, which makes the cost of each use mere INR Rs 3.5.
SuperBottoms is committed to providing the best solutions for diapering needs, offering the WORLD’s simplest-ever cloth diaper, which is also CPSIA-certified. The one-size-fits-all functionality enables the same diaper to be used for babies up to 3 years. With an online-first presence, SuperBottoms offers a range of reusable cloth diapers, including Dry Feel Langot, Diaper Pants, Potty-Training Pants, India’s maximum absorbent Period Underwear – MaxAbsorb™, and many others.
Founded in 2016 by Pallavi Utagi, SuperBottoms is run by a core team of parents, 90% of whom are mothers and trusted by over 20 lakh+ parents. Its flagship product, SuperBottoms UNO, is an organic reusable diaper that can stay dry all night. Made with pure cotton, it is very gentle and safe on the baby’s delicate skin. With one-size-fits-all functionality, it has a patent-pending for its innovative buttoning system that enables the same diaper to be used for babies up to 3 years. SuperBottoms UNO is a leader in the cloth diaper category in India and is also a bestseller on marketplaces like Amazon India.
