Salt Lake City—MāHK Advertising, one of the industry’s leading ad agencies, will be unveiling its ranking of the best and worst advertisements from this year’s Super Bowl. At the agency’s annual Ad Bowl lunch party on Monday, February 12, the creative minds at MāHK will cast their votes and cheers for the most outstanding commercials, while delivering a resounding boo to those that missed the mark. The event will take place at 2545 E. Parleys Way in Salt Lake City, starting at 11:30 a.m. and concluding at 1:00 p.m.
Having initiated the Ad Bowl tradition nearly three decades ago, MāHK Advertising has been gauging the creativity and impact of Super Bowl ads long before rating systems came into play. This is our world, and we love seeing the best creative ads, said Tal Harry, EVP of MāHK Advertising. The agency will closely analyze all the national ads shown during the big game, including iconic brands like Budweiser and Pepsi, as well as newcomers and returning advertisers such as NYX Professional Makeup and Dove.
The price tag for Super Bowl commercials continues to soar, with companies shelling out over $7 million for a mere 30 seconds of airtime. The pressure to deliver a memorable ad has never been higher. The cost of airtime adds an extra layer of stress for advertisers, added Jason Kassing, EVP of MāHK Advertising.
This year’s Super Bowl promises to be unique, as it will see a greater number of women tuning in than ever before. Women and girls now represent more than 45% of the NFL fanbase. Additionally, it is expected that the Taylor Swift effect will lead to an 8.1% increase in teenage girls watching the championship game. The presence of Taylor Swift in and around the NFL has driven brands like Dove and NYX to create more ads tailored to female viewers.
Karen Andrews, EVP of MāHK Advertising, who is both an advertiser and an NFL fan, expresses excitement about the growing female influence on the Super Bowl. The impact from ‘Swifties’ is bringing a new, younger, and it’s hard-to-reach audience to the sport like we have never seen. It is definitely a win/win and a trend I hope continues, said Andrews.
As MāHK Advertising gears up for their annual Ad Bowl, advertising enthusiasts and industry insiders eagerly await the unveiling of the best and worst Super Bowl ads. MāHK’s team of creative experts will evaluate the commercials across various categories, ensuring a thorough assessment of each advertiser’s performance.
In an era where companies invest millions of dollars to capture the attention of the Super Bowl’s massive audience, MāHK Advertising’s Ad Bowl provides an insightful and entertaining evaluation of the most memorable and impactful commercials. The event serves as a testament to the agency’s dedication to excellence in the advertising industry.
