Online ads are finally living up to their effectiveness promise, according to solid evidence. Despite initial doubts about their effectiveness, online advertising has shown significant returns and is leading the charge in advertising effectiveness. The Gartner hype cycle explains why people invest more in early-stage innovations than rational, and online ads have gone through this cycle. Data sources show that we are on the verge of reaching the plateau of productivity in online advertising. This is a result of collective efforts in learning and evolving the way we work with new tools. The learning behaviors that have contributed to this progress include test and learn, measurement, and learning from resources available for marketers. As we enter a new era of online advertising, it’s important to celebrate the progress made and focus on the next innovation in brand building online.
Study Shows Online Ads Are Highly Effective, Leading the Way in Marketing ROI
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