Sparteo’s Innovative Efficient Bid Removes up to 30% of Ad Requests, Boosting Revenue and Cutting Carbon Footprint
Sparteo, a leading ad tech solution provider for publishers, is unveiling the success of its state-of-the-art technology called Efficient Bid. This cutting-edge in-house innovation has revolutionized digital advertising efficiency by optimizing the interactions between supply-side platforms (SSPs) and demand-side platforms (DSPs). The implementation of Efficient Bid has resulted in remarkable improvements, including increased revenue, enhanced efficiency, and a significant reduction in the industry’s carbon footprint.
Efficient Bid represents a smarter, faster, and greener approach to ad requests. By addressing the inherent inefficiencies found in digital advertising, particularly within SSPs and DSPs, this technology has eliminated resource-intensive processes that often hinder response times and revenue generation.
One of the main goals of Efficient Bid is to tackle the excess in ad requests, leading to faster page loading times and improved query per second (QPS) rates for both SSPs and DSPs. The impact has been substantial, with an average of 30% of display ad requests being eliminated, saving a staggering 400 billion ad requests. Video requests have seen even more significant reductions, with up to 50% fewer requests being made.
Efficient Bid boasts three key features that set it apart from traditional practices:
1. Predictive intelligence: Leveraging advanced machine learning algorithms, Efficient Bid analyzes vast amounts of historical data and real-time market conditions to predict the responsiveness of SSPs and DSPs. This enables publishers to make informed bid requests, reducing unnecessary ad calls. The result is faster page loading times, creating a beneficial cycle of improved user experience, increased user retention, and optimized advertising key performance indicators (KPIs) for DSPs, SSPs, agencies, and publishers.
2. Increased revenue: Efficient Bid’s optimized approach not only improves efficiency but also leads to increased revenue without escalating operational costs. The return on investment becomes substantial, making this technology a valuable asset for publishers.
3. Reduced carbon footprint: Efficiency is not only economical but also eco-friendly. By significantly decreasing unnecessary SSP and DSP calls, Efficient Bid contributes to a greener and more sustainable digital advertising ecosystem, reducing energy consumption and emissions.
For publishers seeking more information about Efficient Bid or wishing to request a demo of how it can enhance their solutions, Sparteo encourages them to reach out.
Sparteo’s Efficient Bid has made significant strides in revolutionizing digital advertising by streamlining ad requests, optimizing revenue, and reducing environmental impact. As the industry moves towards a more efficient and sustainable future, this innovative technology sets a benchmark for others to follow.
