Singer India, a well-known brand in the sewing machine and home appliances categories, has taken a strategic step to strengthen its brand presence and market position. Following a competitive multi-agency pitch, the company has appointed Six Degrees BCW as its official communications agency in India.
With a rich legacy of more than 170 years, Singer has been a trusted name in the sewing machine industry, renowned for its innovation and quality. To further solidify its foothold in the Indian market and explore new opportunities, Singer India has partnered with Six Degrees BCW. This leading public relations and communications group will closely collaborate with Singer, providing strategic consultation and reinforcing the brand’s commitment to India. Together, they will devise impactful campaigns to enhance Singer’s visibility and reach.
The appointment of Six Degrees BCW as the official communications agency reflects Singer India’s proactive approach towards strengthening its brand presence. By leveraging the expertise and experience of Six Degrees BCW, Singer aims to enhance its market positioning and engage with its target audience more effectively. The agency’s deep understanding of the Indian market, along with its proven track record in public relations and communications, makes it the ideal partner for Singer’s growth plans.
Singer India’s association with Six Degrees BCW signifies its commitment to staying ahead in a competitive industry and meeting the evolving needs of Indian consumers. Through this collaboration, Singer anticipates building stronger connections with its customers and positioning itself as a brand that caters to their desires and aspirations.
This partnership comes at a time when the demand for sewing machines and home appliances is witnessing significant growth in India. With more people exploring their creative pursuits and embracing DIY projects, Singer India aims to capitalize on this trend by leveraging the expertise of Six Degrees BCW to communicate its brand values, product offerings, and customer-centric approach.
Overall, Singer India’s decision to appoint Six Degrees BCW as its official communications agency is a strategic move aimed at enhancing its brand presence and market positioning. By joining forces with a leading public relations and communications group, Singer India is poised to strengthen its foothold in the Indian market and unlock new growth opportunities. Through impactful campaigns and strategic consultation, Singer India and Six Degrees BCW will work together to reinforce Singer’s commitment to India and further establish the brand as a trusted innovator in the sewing machine and home appliances categories.
