ShopBack and Runa Partner to Offer Enhanced Cashback Rewards To Consumers
London, Dec. 14, 2023 – Runa, the global digital value infrastructure for instant B2C payments, has announced its expanded partnership with ShopBack, the largest cashback and rewards platform in the Asia-Pacific region. This collaboration aims to provide Australian consumers with enhanced cashback rewards on purchases from over 4,000 online, in-store, and gift card brands, including popular names like Chemist Warehouse, Amazon, The ICONIC, and eBay.
As the global cashback market continues to gain popularity, it is projected to reach $5.7 billion by 2031. Cashback rewards offer consumers a means to exert greater control over their finances, countering rising costs through instant and easy rewards. ShopBack has already given over $190 million of cashback to Australian consumers, while Runa boasts its experience in driving innovation within the cashback industry through its network of over 2,500 merchants.
Aron Alexander, CEO and Founder of Runa, expressed excitement about expanding their partnership with ShopBack and stated, Expanding our partnership with ShopBack will offer users an even more rewarding experience, redefining the way they shop, store, and save their money. Looking forward, we envision leveraging this partnership to continue driving innovation in the cashback and rewards space.
Angus Muffet, General Manager of ShopBack, echoed Alexander’s sentiments, emphasizing their commitment to enhancing the shopping experience for Australian customers through collaborations like this: We’re excited to partner with Runa and expand our cashback offerings for our Australian customers. New collaborations like this demonstrate our commitment to finding new and interesting ways to enhance the shopping experience for our users.
With Runa’s full-stack offering and expansion into the Asia-Pacific region, businesses now have the opportunity to integrate once and send payouts to Australia and more than 35 other countries. This expansion enables global businesses to provide a wider range of payout types to their customers, including 29 payout types in Australia and 121 payout types in Singapore.
Runa serves as a digital value payments infrastructure and network, empowering individuals to pay and get paid instantly from anywhere in the world. With its extensive reach, the Runa network connects merchants, organizations, and individuals across more than 40 countries and 25 currencies, ensuring secure, affordable, and data-rich payouts.
Organizations from various sectors rely on Runa’s infrastructure to facilitate the movement of digital value, effectively serving their constituents. The platform enables direct connections between network partners, resulting in more efficient and cost-effective value transfer compared to traditional solutions. Numerous leading brands worldwide utilize Runa to incentivize, reward, and distribute funds.
Headquartered in London, Runa operates with a globally distributed team. Its investors include prestigious entities such as Element Ventures, CommerzVentures, Clocktower Ventures, Volution Capital, AlbionVC, and SAP.
The partnership between ShopBack and Runa promises to bring even more rewarding experiences to Australian consumers. As the cashback market continues to expand, individuals can look forward to greater financial control and benefits while shopping. With an array of payout options and an extensive network, Runa ensures seamless and secure transactions for global businesses and individuals alike.
As this collaboration paves the way for innovation in the cashback and rewards space, consumers can expect an exciting future with enhanced savings and shopping experiences.
