Samsung Partners with Baidu’s Ernie Bot for AI Features on Galaxy S24 in China

Samsung Galaxy S24 series phones in China will be powered by Baidu’s Ernie Bot, marking a departure from the usual partnership with Google. Baidu’s artificial intelligence tools will enhance features such as text summarization, organization, and translation, as well as providing support for Samsung’s circle to search function. This move comes as Samsung aims to expand its presence in the Chinese market, leveraging the unique selling points of its foldable devices and incorporating local services like Baidu to attract consumers away from competitors like Apple and local brands. This collaboration also positions Baidu as a major player in the Chinese AI landscape, with its Ernie AI serving as a robust competitor to OpenAI’s ChatGPT. Although Google’s Android software is widely used in China, the absence of its mobile services and app store has allowed local companies like Baidu to fill the gaps. This partnership showcases Baidu’s ability to provide alternative solutions tailored to the Chinese market. By combining Baidu’s AI capabilities with Samsung’s innovative smartphones, the Galaxy S24 series aims to deliver an exceptional user experience in China’s booming smartphone market.