Redesigning the Mediaweek Academy: Empowering Career Growth for Media Professionals
Rowena Millward, a global leadership and marketing consultant with over 20 years of industry experience, has been announced as the facilitator of the Mediaweek Academy. With a background in marketing, Millward has worked with top companies such as Procter & Gamble, Neutrogena, and Johnson & Johnson across Australia, APAC, North America, and globally. She brings a wealth of knowledge and expertise to the table.
Millward’s main focus for the Mediaweek Academy is to redesign it as a program that is fit for purpose for the industry. She aims to address the skills that are not easily built within the current industry and the skills that professionals feel they need but don’t know how to acquire. Understanding the client side better is one area that she plans to explore.
Reflecting on the current state of the media industry, Millward acknowledges the complexity and wide range of specialist skills required. She believes that there is a great opportunity for professionals to learn cross-functionally and develop a well-rounded skillset. However, she emphasizes that this requires structured design and support to ensure equal opportunities for everyone.
Career pathing is a passion for Millward, and she plans to incorporate it into the redesigned Mediaweek Academy. Her approach to career education and development revolves around three key aspects: what individuals know today, what they need to learn for tomorrow, and what they want. She believes that it is crucial for individuals to have clarity on their goals and aspirations in order to thrive in their roles.
As the facilitator of the remaining four classes for the 2023 term, Millward will be bringing her own unique approach to the sessions. She aims to make them practical and experiential, combining theory with hands-on application. Attendees can expect to gain insights, reflect on their own experiences, and learn how to apply their learnings in their daily work.
Looking ahead to the future, Millward is working hard to revamp the Mediaweek Academy program, ensuring that the learnings are applicable and valuable on the job. She is actively reaching out to industry professionals at all levels to understand their challenges and provide them with the necessary skills and support.
The Mediaweek Academy sessions offer a chance to explore valuable topics and ideas. They also provide a glimpse into what can be expected in the future. Millward’s goal is to equip attendees with skills that they can immediately apply in their roles the very next day.
With Millward’s expertise and dedication, the Mediaweek Academy is set to empower media professionals and support their career growth. The redesign will cater to the specific needs of the industry, providing individuals with the tools they need to succeed in a rapidly changing landscape.
