FMCG company DS Group, known for producing the popular Rajnigandha pan masala, has acquired The Good Stuff Pvt Ltd, which owns the LuvIt Chocolate and Confectionery brand. According to a statement from the DS Group, the acquisition is a strategic move to expand the company’s confectionery portfolio and distribution channels. DS Group entered the confectionery business in 2012, with non-chocolate brands such as Pass Pass, Pulse, Chingles, and Maze. This acquisition will allow the company to enter the chocolate segment and expand its product range. The Indian confectionery market is worth approximately INR 23,000 crore, with chocolates accounting for 60% of the market share at INR 13,800 crore. The Indian chocolate market is expected to grow at a compound annual growth rate of 6.69% until 2028. The acquisition will enable DS Group to broaden its reach and appeal to new consumers and markets.
Rajnigandha Pan Masala Producer DS Group Buys LuvIT Chocolate Brand
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