PVR INOX Introduces Premium ICE THEATRES in South Bengaluru
PVR INOX, the leading and most luxurious cinema exhibitor in India, has unveiled its premium ICE THEATRES auditorium in South Bengaluru. This state-of-the-art facility is the third of its kind in the country, following the successful launch of the first two in Delhi and Gurugram.
The highlight of the ICE Immersive technology is the presence of LED panels on each side of the auditorium. These panels aim to enhance the moviegoer’s experience by enveloping their peripheral vision with supplementary ambient colors and shapes, perfectly complementing the visual action on the main screen. The LED panels create a captivating visual atmosphere through dynamic shapes and colors, providing a total immersion effect for the audience.
While the ICE THEATRES auditorium boasts advanced 4K Projection and RealD 3D technology for optimum visual experience, the audio playback is brought to life with Dolby Atmos. This combination of cutting-edge technologies ensures that viewers enjoy an unparalleled cinematic encounter.
In addition to the technological marvels, ICE THEATRES also focuses on visual comfort. The auditorium features curved rows that are ergonomically designed to provide an ideal orientation towards the screen, guaranteeing an immersive and comfortable movie-watching experience. The seating capacity of the ICE THEATRES auditorium at the PVR Superplex in South Bengaluru is 237, comprising classic, prime, and recliner seats.
Ajay Bijli, Managing Director of PVR INOX Limited, expressed his delight at expanding the presence of ICE THEATRES in South India. He emphasized the need to continually innovate and meet the evolving preferences and expectations of Indian moviegoers. By introducing premium experiential formats like ICE THEATRES, PVR INOX aims to provide global standards of cinema experience to audiences in India. The introduction of ICE THEATRES not only allows for the screening of Hollywood and English films but also provides a platform to showcase Indian films in various languages to viewers across the country.
ICE THEATRES has already released more than 120 titles in their impressive ICE Immersive format, in collaboration with major Hollywood Studios. They are also working closely with Indian Studios to enhance the visual and auditory experience of their titles, making them more immersive and captivating for moviegoers. Guillaune Thomine, Managing Director of ICE THEATRES, believes that this exciting cinema format has the potential to revolutionize the movie-watching experience in India, and he is confident that viewers in the South of India will be highly impressed by the enhanced audio and visual effects.
The launch of the premium ICE THEATRES auditorium in South Bengaluru reiterates PVR INOX’s commitment to providing the best-in-class cinema experiences to its discerning audience. With its cutting-edge technology, captivating ambiance, and comfortable seating arrangements, ICE THEATRES is set to redefine how movies are enjoyed in India.
