Leading technology company PubMatic and global information services company Experian have announced an exclusive collaboration to transform commerce media. PubMatic will be the first sell-side technology provider to integrate Experian’s marketing data in the United States and the United Kingdom. This collaboration will enable PubMatic to offer unique household-level insights to advertisers, allowing them to refine their marketing strategies and engage their target audiences more effectively. Advertisers will have access to Experian’s consumer data and audience insights across PubMatic’s premium omnichannel inventory, including mobile, web, in-app, and connected TV. The collaboration is expected to drive digital transformation and deliver unparalleled targeting capabilities for media buyers, optimizing campaigns, driving higher engagement rates, and maximizing ROI. Both PubMatic and Experian are committed to revolutionizing the commerce media landscape and empowering advertisers with advanced targeting capabilities.
PubMatic and Experian Revolutionize Commerce Media with Groundbreaking Data Collaboration
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