Prada, the renowned luxury fashion house, has made a groundbreaking move by partnering with China’s National Women’s Football Team. This collaboration solidifies Prada’s commitment to the world of sports and its support for talented young athletes.
As the official sponsor of the Chinese Women’s National Football Team, Prada will provide the stylish outfits for their travel and formal events, giving them a fresh and contemporary image off the field. With Prada’s designs, the team will radiate a renewed sense of style and elegance on their journeys and during momentous occasions.
This alliance between Prada and the Steel Roses, as the team is affectionately known, comes as the players prepare for an exciting journey to Australia and New Zealand. These passionate and dedicated athletes will participate in several crucial summer matches, marking the beginning of their collaboration. The partnership will continue for international games scheduled in Hangzhou and Paris throughout late 2023 and 2024.
The Chinese Women’s National Football Team, also known as the Steel Roses, has garnered global recognition and serves as an inspiration to young female athletes around the world. Their success has put the spotlight on this democratic and inclusive sport, capturing the attention of the public and institutions alike.
The Steel Roses have a remarkable track record, having triumphed in the AFC Women’s Asian Cup, the highest level of women’s football in Asia, an impressive nine times, including an extraordinary streak of seven consecutive victories. They have also qualified for the FIFA Women’s World Cup on seven occasions and regularly compete in the Olympic Games.
This partnership is not Prada’s first collaboration with Chinese athletes. The luxury brand previously provided athletic attire to Chinese athletes, including Gong Lijiao, Li Zhixuan, Xiong Dunhan, and Yang Shuyu, ahead of the Beijing 2022 Olympic Winter Games. Prada customized several pieces from their Spring/Summer 2022 collection for these athletes.
Earlier this year, Prada also appointed Chinese basketball player Yang Shuyu as their newest ambassador. In this role, Yang Shuyu showcased the latest men’s collection from the brand through a series of photoshoots and short films.
With this groundbreaking partnership, Prada continues to demonstrate its support for the world of sports and its commitment to nurturing young talent. By aligning themselves with the Chinese Women’s National Football Team, Prada aims to empower these athletes and promote inclusivity and elegance in the world of sports.
This collaboration between Prada and the Steel Roses showcases the fusion of fashion and sports, bringing a new level of style and sophistication to the women’s football scene. As Prada dresses the team in their travel and formal attire, they will undoubtedly capture the attention of fans and fashion enthusiasts worldwide.
With their eyes set on the upcoming matches in Australia and New Zealand, and with Prada by their side, the Chinese Women’s National Football Team is poised to make an even greater impact on the global stage. As they continue to inspire young female athletes and break barriers in women’s football, the Steel Roses will undoubtedly do so with style, grace, and the support of Prada.
