For most young people, buying a smartphone is about more than just the device itself. It’s about the brand and what it represents. And Poco, a company that understands the importance of connecting with its target audience, is redefining the mid-range phone market.
With its Everything You Need, Nothing You Don’t philosophy, Poco has quickly become a go-to brand for tech enthusiasts and young people around the world. The company values the feedback of its fans, using it as the foundation for its research and development. This approach allows Poco to create devices that are specifically tailored to the needs of its customers.
Poco has identified performance and affordability as key requirements for its fans. Additionally, the company recognizes the importance of mobile gaming, online shopping, and video streaming among Gen Z users. With these priorities in mind, Poco has launched several distinct products that challenge what it means to have a great phone, especially in the mid-range segment.
One of these products is the Poco X5 Pro 5G, which delivers an incredible audio-visual entertainment experience for just £369/€349.99. It boasts a 6.67-inch 120Hz AMOLED screen that rivals high-end phones in terms of visuals. The dual stereo speakers produce punchy audio, and the inclusion of a 3.5mm headphone jack caters to those who prefer wired headphones.
The standout feature of the Poco X5 Pro 5G is its flagship-level 108MP camera. This camera allows users to take professional-level photos with excellent detail and superb color accuracy. It also supports 4K video capture and offers various shooting modes for creating high-quality content.
Powering the Poco X5 Pro 5G is the Snapdragon® 778G 5G chipset, which strikes the perfect balance between performance and power efficiency. This chipset ensures all-day battery life from the 5000mAh cell and enables fast and effective camera processing. In summary, the Poco X5 Pro 5G proves that a great 5G smartphone doesn’t have to come with a hefty price tag.
If gaming is a top priority, the Poco F5 series is the way to go. These devices combine flagship-level performance, high-quality displays, and professional-grade cameras, all at mid-range prices.
The Poco F5, priced at just £449/€429.99, offers a top-tier gaming and photography experience. Its Snapdragon® 7+ Gen 2 chipset provides fast and reliable performance in all scenarios, including gaming. The 64MP main lens ensures high-quality photos, and the 6.67-inch, 120Hz AMOLED display brings content to life. Dolby Atmos dual speakers and a 3.5mm headphone jack enhance the gaming experience. With a 5000mAh battery and 67W turbo charging, the Poco F5 keeps you going all day.
For those who want a phone that can rival a flagship, the Poco F5 Pro is the device to consider. With a price tag of just £559/€579.99, the Poco F5 Pro offers specs that wouldn’t look out of place on a much more expensive phone. Powered by the Snapdragon® 8+ Gen 1, this device is a potent gaming machine. Its vibrant 6.67-inch AMOLED display with a 120Hz refresh rate delivers striking visuals. The 5160mAh battery provides all-day power, and the triple rear camera system, led by a 64MP main sensor, captures impressive photos.
Poco’s commitment to the mid-range segment goes beyond just hardware. The company supports its phones with updates for three years after release, ensuring a consistently strong software experience.
The Poco X5 Pro, F5, and F5 Pro embody Poco’s philosophy of providing everything you need at an affordable price. These devices, which challenge the notion that great phones have to be expensive, have resonated with tech enthusiasts worldwide. As Poco celebrates its fifth anniversary, we can expect more exciting releases in 2024 and beyond.
So, if you’re in the market for a mid-range phone that delivers on performance, affordability, and the latest features, Poco is definitely a brand to consider. With its range of devices that redefine the mid-range market, Poco is changing the game for young people and tech enthusiasts around the world.
