P&G Shiksha, the CSR program of P&G India, has initiated a nationwide movement aimed at highlighting a prevalent issue in children’s education – the ‘Invisible Gap’, which occurs when a child is unable to keep up with their expected learning level. Over the past six weeks, the 360-degree campaign has generated high engagement from diverse stakeholders across India, including a panel discussion on bridging the invisible gap and a film that tells a heartwarming story of a young girl named Bindiya. P&G Shiksha’s program aims to create awareness and urge collective action to eliminate invisible gaps, which can significantly impede a child’s learning and development. The program provides access to education for underprivileged children, utilising AI-backed technology and computer-based adaptive learning tools. P&G Shiksha has been operating for 18 years and has so far impacted over 3,000 schools and more than 35 lakh children across the country.
P&G Shiksha’s Nationwide Movement Brings Attention to Children’s Education Disparities with Overwhelming Response.
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