OpenAI Introduces Sora: AI Video Tool Creates Compelling Visuals from Text Prompts

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OpenAI has unveiled a new tool which can generate short videos based on text prompts.

Called Sora, it is able to create videos up to a minute long based solely on a short text-based description of what the user wants to create.

OpenAI, the maker of ChatGPT, said Sora was being made available to safety testers to assess critical arears for harms or risks, as well as being given to a range of visual artists, designers, and filmmakers to try out and offer feedback.

We’re teaching AI to understand and simulate the physical world in motion, with the goal of training models that help people solve problems that require real-world interaction, OpenAI said of its new tool.

The firm said the model has a deep understanding of language which enabled it to accurately interpret prompts and generate compelling characters that express vibrant emotions.

But OpenAI said it was also taking several important safety steps around Sora ahead of making it more widely available.

It said it was red teaming the tool, meaning it was being tested for vulnerabilities and its ability to be exploited, and was adding a detection classifier to the metadata of Sora videos which identifies it as content created by AI.

Video examples of Sora in action on the OpenAI website also included a watermark, identifying the content as being AI-generated – an important tool in combating misinformation.

The ChatGPT maker added: We’ll be engaging policymakers, educators and artists around the world to understand their concerns and to identify positive use cases for this new technology.

Despite extensive research and testing, we cannot predict all of the beneficial ways people will use our technology, nor all the ways people will abuse it.

That’s why we believe that learning from real-world use is a critical component of creating and releasing increasingly safe AI systems over time.

Earlier this week, the company revealed that it had detected and removed several state-backed groups using its AI tools for malicious activities, including working on content to be used in phishing attacks.

OpenAI and a team from Microsoft, a major investor in the AI firm, had uncovered groups linked to China, Iran, North Korea and Russia, the company said.

In a busy week for the firm, it also unveiled plans to give ChatGPT a better memory so that it could remember more of its users’ chats.

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Tanvi Shah
Tanvi Shah
Tanvi Shah is an expert author at The Reportify who explores the exciting world of artificial intelligence (AI). With a passion for AI advancements, Tanvi shares exciting news, breakthroughs, and applications in the Artificial Intelligence category. She can be reached at tanvi@thereportify.com for any inquiries or further information.

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