After 27 years, Nike and Tiger Woods have announced the end of their longstanding partnership. The split marks the conclusion of a nearly three-decade collaboration between the sports brand and the iconic golfer. The decision comes in the wake of Nike’s plan to cut $2 billion in costs over the next three years.
Woods, who has been sponsored by Nike since before he turned professional in 1996, has sported Nike clothing on the golf course throughout his career. The red shirt featuring the white Nike swoosh on the left chest became synonymous with Sunday afternoons in golf, particularly during the Masters tournament, where Woods triumphantly donned the outfit for all five of his victories.
Expressing gratitude for the partnership, Woods released a statement on social media, reflecting on the amazing moments and memories he has experienced over the past 27 years. He personally thanked Nike founder Phil Knight, Nike employees, and the incredible athletes he has had the pleasure of working with during his collaboration with the brand.
Woods has reportedly earned hundreds of millions of dollars during his time with Nike, with his most recent contract in 2013 bringing him approximately $200 million. Speculation about the split between Nike and Woods began last month, with the potential transition first raised in a podcast episode of No Laying Up last year.
Nike’s shift away from the golf industry has been evident in recent years, as the company ceased manufacturing golf gear, including clubs, in 2016. Following Nike’s exit from the market, Woods started using TaylorMade golf clubs. Reports suggest that TaylorMade could be a leading contender for Woods’ next brand partnership after his separation from Nike.
Woods’ announcement of the split with Nike alluded to a future chapter, assuring fans that there will be more to come. He concluded his statement with the line, See you in LA! hinting at his anticipated participation in The Genesis Invitational, a tournament he hosts annually to benefit his TGR Foundation, which focuses on children’s education.
During his remarkable career, Woods has had a long history with Nike, beginning with his initial five-year deal worth $40 million in 1996, which was the most lucrative endorsement deal for a professional athlete at the time. He subsequently signed another five-year contract worth around $100 million in 2001. Later, he secured an eight-year deal earning him up to $40 million annually, before finalizing a 10-year extension in 2013, reportedly valued at approximately $200 million.
Nike, an Oregon-based company, issued a statement commemorating their memorable partnership with Woods, acknowledging his ability to challenge not only his competitors but also the conventions and stereotypes associated with the sport of golf. The statement expressed gratitude for the inspiration and determination Woods brought to the game.
With Woods now embarking on a new phase of his career and Nike refocusing its efforts, both parties look forward to the future. Woods’ fans eagerly anticipate his participation in The Genesis Invitational, where he will continue to inspire and make a difference in the world of golf.
