THE Minister of Tourism, Lola Ade-John, says plans have begun to market the enormous potential in Nigeria’s tourism industry through virtual reality gadgets and documentaries.
Ade-John disclosed this on Thursday during a meeting with the Association of Nigerian Journalists and Writers of Tourism (ANJET).
According to her, the ministry will leave no stone unturned in marketing the nation’s tourism assets to the world.
The News Agency of Nigeria (NAN) reports that virtual reality is the use of computer modeling and simulation that enables a person to interact with an artificial three-dimensional (3-D) visual or other sensory environment.
Marketing and promotion of Nigeria’s tourism endowments is key and huge for us, we have begun a lot in this area and among such is the use of documentaries and virtual reality gadgets to attract visitors, to boost domestic tourism.
We are still in the planning stage to upscale the industry, very soon execution of our plans will be implemented, she said.
Ade-John, who explained the importance of having a functional website that would market the nation’s tourism assets, said plans were also underway to actualize this.
We want to ensure all our plans in advancing the industry are properly executed, she said.
The Minister, who noted the importance of data gathering in improving the industry, said the ministry had created a new department for data gathering.
She expressed readiness to work with ANJET and other private tourism operators in the country.
